© Copyright 1998-2007.















Internal or External Coaches ...have you got
the right roadmap?

-By sourcing a wealth of world best standard practices and information (developed by
 Dr Skiffington and others) -and as successfully used by Dr Skiffington's clients (who
 are some of the world's leading practitioners of coaching -from the many Fortune 500
 coaching departments to the top independent international coaching groups) -you can
 ensure you are on the proven path to success..

Employ Scientifically-Based Proven Coaching Practices:

 -The demand for industry and research proven practice for achieving behavioral change affects all coaches and has become a focal point for industry discussions concerning coach certification standards, coach standards of practice and the measurement of coaching outcome results.

"I think the great thing about Dr
    Skiffington's elite professional
    development course for coaches -is that
    it's all grounded in validated scientific
    processes that have been consistently
    proven to produce successful,
    measurable results in the workplace.

     -Bill Harrison, Director of Professional
      Development, Office of Education. WA

         3 Critical Abilities -the organizational/corporate/business coach requires
- to create a successful coaching development plan: 
1) The ability to locate, assess and measure the appropriate behavioral aspects impacting upon a
                  personal/professional (learning or development) change initiative or the performance of a specific
                  professional skill set to be enhanced. 

2) The ability to translate behavioral feedback into an action plan. 
3) And, the ability to determine the relationship between the personal behavior of the individual and the
                  organizational and business context in which the executive operates.

Change Behavior
    > Change Results

Behavioral-Based Coaching Model
Definition-  "A structured, process-driven relationship between a certified professional (for example a Certified Master Coach, who has undertaken personal training by Dr Skiffington -an acknowledged international authority in the field) and an individual or team which includes; assessment and using coaching models, tools and techniques (that have scientific reliability and validity) to assist them to develop competencies and remove blocks to achieve valuable and sustainable changes in their professional and personal life." 
-Behavioral Coaching. -McGraw-Hill Education

"The behavioral coaching model, pioneered over the last decade by Dr. Skiffington, which integrates the most advanced research on adult development and human systems theory into an elegantly simple and highly effective validated coaching process is taught to her select students so they can effectively apply it in their work." 
-ICAA -Center for International Education -Report.2004

        Behavior = A person's actions (what people do or say).

       Coaching at Work = By positively changing an individual's behavior the
                                        organization as a whole will benefit as the individual
                                        increases his or her effectiveness.

- Today learning refers to any change in behavior. Organizational Behavior (first seen as actions) is the sum of professional skills affected by personal skills and behavioral aspects such as; beliefs, values, attitudes, motivation, thoughts, and unconscious drives. Coaching is now recognized as the critical platform for successful organizational change and learning initiatives.

Recent studies have revealed the greatest challenge to any organization is to change people's behavior. Of recent years there has been a growing demand from coaches and their clients for a coaching model based on scientifically validated methodologies.

Behavioral coaching was first employed in sports, work safety, the military, health and education. Behavioral-based coaching integrates research from many disciplines. It incorporates knowledge from psychology (behavioral, clinical, social, developmental, industrial and organizational), systems theories, philosophy, education and the management and leadership fields.

Too many change and/or learning interventions fail to stand the test of time and the physical and psychological pressures of 'the real world'. To change/learn, people need to embed new insights into deeper, often automatic, thinking processes. This requires them to attend to how they think as well as what they think. To change, people need to turn thought into action. Without clear practical steps for doing this, and practice, old habits soon reassert themselves. Learning will only last if the underlying emotional commitment is there - 'do I really want to change?' As people engage with new learning we need to ask them to listen to their emotions and look at their attitudes, beliefs and values.

All coaches do not have to be psychologists and nor are most psychologists suitable to become coaches. However, coaching is change and change is a psychological process. A successful, professional coach has to understand, be confident and competent in the psychological aspects of coaching and a master in the use of a range of behavioral change techniques. To do so requires personalized training and supervision by an appropriately trained clinician and experienced practitioner in the use and mastery of psychological-based tools that bring about genuine, lasting, measurable results. Business clients understand the language of figures and the bottom-line and will accept nothing less than statistical proof of change and new learning as well as anecdotal evidence.

Dr Skiffington (an internationally recognized educator in the behavioral sciences and a long-term practising Master Coach) teaches the applied and practical science of human performance enhancement, learning and change (Coaching at Work).  

Course participants are trained in the use of behavioral science-practitioner models that are being easily and successfully applied in executive, business and personal coaching practices. This unique, accelerated learning program provides qualified students with a solid working application in the use of fundamental and advanced applied coaching skills and business practice. 

Nothing Changes Unless Behavior Changes:
    - Some differences between Behavioral Coaching and "traditional coaching":

All people and systems are dynamic -changing throughout time.

For people to grow they have to do different things, change certain habits and that means a change in their behavior. Without that nothing changes.

Growth is a type of change and a lifelong personal (micro) and organizational (macro) process. Growth occurs by adding new content and organizing old content. Whatever the driving force, when companies are attempting to grow and develop and keep pace with a changing marketplace, any successful outcome requires an ongoing process that alters the way people interact with the market, perform their jobs and relate to each other. Organizations must also ensure that individual and organizational behavior are aligned with business strategy. These specific behavioral requirements are the capabilities and skill sets required to achieve individual positional and overall corporate success.

Behavioral coaching goes well beyond the "accountability" model, which basically involves goals setting, action planning and relying on coachees' commitment and motivation to move forward. Instead, it employs validated behavioral change techniques to insure that goals are achieved and changes sustained. These include strategies to assess and manage thoughts, feelings and behaviors.

Behavioral Coaching clearly differs from outdated, deficit-based models of coaching, that situate coaching in a performance counselling paradigm. It is not a manipulative technique to increase performance and productivity.
Traditional coaching models typically focus on extrinsic motivational factors, such as demands of the workplace and performance rewards. Behavioral coaching explores the individual's values and works on the premise that real motivation and change are situated in the individual's intrinsic motivation.
Traditional coaching models pay little attention to unconscious forces within the individual and the organization. Behavioral coaching highlights the importance of unconscious elements and offers guidelines for coaches to explore and work with resistance and psychological defense mechanisms.
Unlike many traditional coaching models, behavioral coaching does not explain an individual's behavior purely in relation to her or his personality profile. Instead, it recognizes and assesses environmental factors such as culture, values and organizational and team dynamics. Behavioral coaching acknowledges that organizations are socially constructed and it provides guidelines for coaches to explore culture and to recognize and manage forces of resistance. 

. -The Behavioral Coaching Model is a basic, validated platform of practice informed by the behavioral sciences as regards the laws of change and learning and incorporates best practices from a range of disciplines. The seven step process (client education, data collection, planning, behavioral change, measurement, evaluation and maintenance), the four different stages of change in the coaching process and the five forms of coaching (coaching education, skills coaching, rehearsal coaching, performance coaching and self-coaching) form the basis of the model. This flexible, easily learnt model is then tailored by the coach to fit the specific needs of the coachee. 


 -Coaching clients are entitled to information that better enables them to discriminate effective from ineffective coaching practices and confirmation that "certified practitioners" have a geniune, demonstrated expertise in their area of speciality. Practitioners are also entitled to validated coaching technology and a set of best practice standards that better enables them to develop and judge their own work and manage their professional development.

Coaching Technology (CT) is a scientific, systematic and systemic approach to the structure of coaching using a wide range of evidence-based, validated tools, techniques, interventions, protocols, templates and models that are drawn and developed from many disciplines and fields of learning such as the behavioral sciences. CT is the 'science of coaching'. The 'art of coaching' is achieved through systematic practice and mastery of the science -after completing personalized training in the selection and use of the technology and follow-on mentorship by an experienced practitioner, credentialed educator and scientist (clinical psychologist etc).

"Dr Skiffington is one of the world's foremost authorities in evidence-based coaching
 and her Institute is without doubt the world's leading supplier of coaching technology
 ...producing a body of knowledge far greater than anyone in the coaching industry."
-HR Monthly 2004


 Behavioral Research Laboratory:

  "Knowledge of Dr Skiffington's validated, state of the art coaching technologies and their
        potential for your business will ensure that you have decisive competitive advantages
-M. Ramsey. HR Director, Wilkinson Group

What you measure is what you stand for. What gets measured gets done. You can't change what you can't see.
We live in the age of assessment and diagnosis. From satellite imaging to the MRI to genetic mapping, diagnostic excellence drives individual, social and organizational progress. Today's coaching solutions must be rooted in cutting-edge coaching technology, hard facts, leadership science and proven best practices.

Good coaches know that valid, accurate behavioral information and insight are the building blocks of great decisions. The question isn't whether the right information and insight are essential. The question is how to get it.

The Behavioral Coaching Institute (our parent organization) is internationally recognized as the leader in building the next generation of coaching models and diagnostic tools to help you generate the information and insight necessary for you and your clients/people to make great decisions and real progress. Whether the question is identifying and improving leaders, establishing personal and organizational alignment, understanding a team's performance, or enhancing executive skills, insight etc, -these behavioral models and tools provide the answers you need to drive exceptional performance.

Dr Skiffington and her team are engaged in ongoing research to develop data, knowledge and expertise in several coaching practice areas. The research not only continually advances the quality of our world-best standard certification course but also the follow-on support provided to our graduate coaches -ensuring they have access to the latest, validated coaching technology.  

The Behavioral Research Laboratory is the research arm of our Center of Applied Behavioral Coaching (CABC). The CABC, as well as our Graduate School of Master Coaches, is part of the Behavioral Coaching Institute. The Laboratory conducts state-of-the-art research on issues that affect human and/or organizational performance, change and learning (coaching at work). Research findings are also published in our journal articles and text books by McGraw-Hill Education (New York)..


Ongoing research is conducted in the areas of:
  • Best practices and benchmarking

  • Instrument validation
  • Descriptive and comparative studies based upon industry, organizational characteristics, geographic region etc.

1 to 1 Coaching 

      On-Site Training Option for Organizations..
offers your team the freedom to exclusively work with Dr Skiffington and acquire the same
         knowledge, methodology and skill practices and explore sensitive issues etc.

Organizational Program: 
  - For organizations who wish obtain world-best standard, customized coaching programs focusing on
    specialist areas of knowledge and skills practice. 

    Course Type: -3 Day tailored version of our Certified Master Coach course (see below) to fit your
                               specific needs 

-Customized certified short courses (typically for 2 to 3 days) designed to provide
                                specialist knowledge / coaching best practices etc   
- Customized certified short courses designed for the client to acquire exclusive
                                ongoing/licensing rights of use. Typically Dr Skiffington co-presents the course for
                                the first 2 or 3 times, simultaneously training/certifying your in-house facilitators to
                                conduct all future courses. Examples: Specialist Coach, Mentoring, Leadership
                                development courses
                             - See below 'Course Content' and then visit - 'Latest examples' for the types of
                                customized Small Group, In-House Courses -then
visit Group Rates
for more
                                information on the tailored Courses
personally delivered by Dr Skiffington to her
                                Corporate, Business and Non-Profit Clients around the world.
  2. Master Coach Course (see below) available On-site or at one our international campuses.. 

     " Many consulting firms are now blending coaching skills into their practices with excellent results. According to Doug
senior partner at QED, LLC, the process of blending the two professions can be a natural progression: "We
       usually are hired to consult and end up coaching." - Consulting to Management. Sept. 2003
- The Accelerated, Personalized Course is available in 2 Format Options: 
(see: 'Registration of Interest' Form for further details)  
Peer Small Learning Group  -Professionals from different places with similar learning
                                         needs (held in New York, London, Sydney, Singapore and Hong Kong) 
-Existing Small Group - In-House (delivered to you) -on-site, for in-house associates.
                                                             Contents are tailored to meet your organization‘s specific needs.

  (conducted in Australia, Asia, Europe, UK and the USA) 

Around the world more and more mature, accomplished professionals are reengineering their skills to practice a life affirming coaching model of personal and business development. We help independent, small and large firm professional coaches, consultants and internal coaches/managers construct the road map and then build the roadway to securing a successful coaching practice/program.

Whether you want to significantly improve your coaching skills or build a practice, Dr Skiffington's Coach Training and Certification programs can help you achieve your goals. Our courses feature tailor-made hands-on tasks and real-world business scenarios, allowing you to roll up your sleeves and get right to work. With Dr Skiffington's training, guidance and support in just a matter of days, you’ll be creating your own successful model of business practice, identifying your clients and market opportunities, developing powerful skill applications and embracing new business management practice standards. Complete your investment in yourself and your future by becoming a Certified Master Coach by Dr Skiffington

    Clarity. Accelerated, shorter learning. World best standard. Practical application. Industry focus.
                    Industry recognized certification

  Our blend of individualized/tailor-made course content, proprietary methodology, tools available for
         re-branding and 1 to 1 personalized instruction is unprecedented in the coaching industry. It all adds 
         up to one thing: professional success.

  No one else offers what we do. No one else produces world-class organizational coaches who are
        able to practice at a world-best standard with organizations anywhere around the globe.


Knowledge & Skills
Dr Skiffington and her research and support staff spend over 75% of their time engaged in research and developing data, knowledge and expertise in several business coaching practice areas. Our worldwide research includes investigating the latest case studies; interviewing leading professionals in their field and various industry groups; listening to the thought leaders in their specialist area; compiling and testing best practices, techniques, processes and practical models. The results of this extensive, ongoing work allows us to constantly update the quality and relevance of our comprehensive Coach Certification programs -ensuring our courses are: 
 1) always in step with world best practice and the latest organizational thinking and, 
are internationally recognized as the highest possible standard in the world of professional organizational

Our faculty writes groundbreaking text books and consults with organizations and governments worldwide. Dr Skiffington may be advising a Fortune 100 Coaching Program Manager in Massachusetts and London one week and then next sharing the insights with you in the workshop the following week.

Graduate Support:
Dr Skiffington and her team's ongoing research not only advances the quality of the Master Coach Course but also the follow-on mentoring and other forms of support (such as our regional Master Classes, Facilitator Program and Partnering Program) form part of an invaluable Professional Support System.  

Obtaining the Coach Certification by Dr Skiffington sets you apart from other coaches. 
Dr Skiffington's international reputation as an authority, educator and developer of professional coaching is directly linked to the world best standard of coaching she teaches. Only applicants that have a proven record of organizational accomplishment, professionalism and integrity are eligible to apply for her limited one-to-one courses -and only one in four of these applicants are successful in obtaining a place.

Also note: the few available courses that Dr Skiffington is available to conduct are by invitation only and there is a strict criteria of selection.    

"Dr Skiffington's graduates are considered the elite in their field of practice. The designation
                  as a graduate of Dr Skiffington's course is an invaluable marketing and sales tool for any
                  professional coaching practice striving for industry and client recognition." 
- AAP News. March 2004

    Fast Track your career through accelerated learning..
--and become a Certified Master Coach by undertaking a short course tailored
       fitted to meet your specific skill set and business needs.. 

              "Dr Skiffington's advanced short-course contains more resources, 
               material and knowledge transfer than any other long term coach 
               certification course
-BCI Survey -Center of International Education.2003 

  This faster, more comprehensive and 
  more sustainable individual learning is 
 achieved through:

.only inviting qualified students who have a suitable background and the capability to successfully apply what they
      have learnt in the course

1-to-1 Pre-Course Work to best prepare the participant to maximise their course time. -and- post-course 1-to-1
       mentoring to support the application of the new learning and skills

  by using a customized, One-to-One or (very) Small Group format the student is able to focus on their individual needs
       and learn in a private, personalized and comfortable learning environment 
 the learning objectives come from the goals selected by the learner at the beginning of the course
the course content, depth and focus is dictated by the learners' self-directed approaches to meeting each of their
this is a unique learning situation where the facilitator and student establish a personal connection and work together
       as equals versus the student being feed cookie-cutter material by a trainer in a traditional "classroom environment", 
the course integrates non-traditional development techniques (peer-based, self-directed learning, systems thinking,
       reflection and inquiry) and applies them to achieve the individual learner's set goals
the course style is experiential, "hands-on" with the student actively applying what they are learning to their specific
       workplace situation
the course integrates personalized role plays, case discussions, ongoing feedback, support, inquiry, reflection and
       supportive challenging
the 'world-best standard' course is "industry focused" versus theoretical
the learning process is guided, supported and validated by Dr Skiffington's "real-world experience and advice" and
her training as a university educator
 the use of Accelerated learning principles -whereby the course material is presented to best fit the students'
       preferred learning style
the individual student is able to directly tap into Dr Skiffington's extensive library of knowledge and experience as
       one of the world's leading creators, educators and practitioners of organizational coaching
  the student obtains a set of comprehensive resource manuals that is meant to be used as an
      learning program/library of information beyond the course 

a follow-on course mentoring/support program and our Project Support Program ensures ongoing
       learning, the successful application in "real-time" of what has been learnt, and provides a means to
       resource further specialist knowledge on a "need-to" basis.

  Bottom Line: Dr Skiffington's proven course has been the source for hundreds of existing and new coaches
              worldwide seeking a direct route to success in their chosen profession. Our exit poll of all graduates
              consistently show all learning needs are not only meet, but exceeded. -And, our follow-up post-course polling
              confirms the high success rate of all graduates in their practice (see also above: 'Testimonials'). Of course, as
              with any discipline, developing enduring coaching skills takes place over time with practice and commitment

              Note: At the end of the day, Dr Skiffington can provide all the technical tools, techniques, templates and
                       guidance and support necessary to achieve world best-standard practice, but she can't provide the
                       requisite personal skills and motivation that a coaching practitioner requires to be successful. That's
                       why our course is not open-for-all and we  employ a genuine criteria of selection for enrolment.


For years, employers and clients have been asking for standards and criteria to help them distinguish practitioners who have proven they can produce results through a systematic, scientific, measurable process. Until the development of the Applied Behavioral Coaching program, anyone could claim that they are "professionals" in organizational coaching. At the same time, practitioners have been asking for a credential that would provide them proven best practices with a behavioral scientific basis and help them assess their ability, better focus their professional development efforts, and recognize their capability. In response to this global need, the Behavioral Coaching Institute (BCI -our parent organization) developed a program through which qualified individuals can apply to receive the designation of Certified Master Coach (CMC). 

Over the last decade the Institute's Master Coach training school (The Graduate School of Master Coaches -and owner of this web site) has certified over 1,000 specialist professionals from over 30 countries.

- Who developed the Standards and the requirements for Certification and,
 - Have the Standards been validated?
.-The Behavioral Coaching Institute designs the course. The program is constantly upgraded according to world best practices recognized and used by a panel of some of the world's leading industry users and independent practitioners in consultation with the Behavioral Coaching Institute.

How can practitioners and organizations benefit from the CMC designation?
.-Many organizations are now using the coaching standards set by Dr Skiffington's Certified Master Coach Course as part of their criteria for the selection and development of their own specialist coaches as well as for the selection of outside contractors. Our Institute further assists practitioners and organizations in their coaching project development and improvement. 

          "No other credential in the world of professional organizational coaching carries the value and
           industry-recognition of certification by Dr Skiffington. Those who hold it have honed their skills
           through rigorous, personalized study and follow-on, mentored/supervised application and mastery
           of the taught skills in 'real-time' "
ICAA -Centre for International Education 2004


Masters-Level Course
The Development Process: for Learning and Enhancing Coaching Skills
the Master Coach Certification Training is not just a 4 day customized course...
- it is an ongoing learning experience. Graduates receive pre and post-course follow-on 1-to-1 mentoring and support by Dr Skiffington as they apply in real-time the wealth of knowledge and the priceless toolkit of resources from the initial training event. Real learning, understanding and competency cannot be obtained in a classroom by the student but rather in the actual application of the acquired knowledge/information in his/her workplace. Mentoring further enhances the process of technical

Continuing Professional Development Program
From Student to Practicing Professional. . . 

Professional Guidance - Dr. Skiffington provides specialist training, consultation and mentoring to coaches in all
phases of their professional development/careers. The Institute provides our graduates:

    - Pre-Course Work plus the option of 1-to-1 Course Preparation Mentoring/Support with Dr Skiffington
    - Post-Course (Follow-on Master Course) 1-to-1 Mentoring/Support with Dr Skiffington
    - Project Development Support
    - Special Interest Regional Master Classes
    - Graduates Business Partnering Program

Our unique, "tailor-fitted" curriculum is designed to give you: 
 1) a solid and secure understanding of core coaching techniques, models and skills,
 2) a world standard competency in those skills 
 3) a personalized means of knowledge transfer (one-to-one) for effectively adapting those coaching skills to your
     style and personal skills, and
 4) the right to promote yourself, for financial gain, as a
"Certified Master Coach" -personally trained by
     Dr. Skiffington

 - By working exclusively with Dr. Skiffington the course is tailored to meet your specific skills and practice
Trained in this private, personalized environment, our graduates can confidently obtain the necessary world
standard coaching and business practice skills they require to successfully compete in the exciting professiona
world of coaching.

The one-to-one course consists of learning modules which are strictly customized
        to YOUR
personal skill set needs and business goals.

  What You Will Cover:© Copyright 2005. All rights reserved
At the commencement of the program, participants complete a Coaching Skills Profile feedback instrument that
          provides specific feedback on their coaching competencies, business and practice skills. Information related to
          this instrument is woven throughout the course including discussions to illustrate how an understanding of your
          strengths and challenges can be used to improve your session results and assist in discovering new niche areas.

  • External Coaches:  
    - How to locate your coaching specialty
    How to Identity and Find One's Place. In this important exercise, Dr Skiffington works with the student to establish their personal skill sets, personal interests, professional expertise, skills, background etc and the local market opportunities for coaching that will affect their developing authentic and viable career directions/business specialties to practice in. Some other aspects covered include: Consolidating Professional Identity, Maintaining Professional Momentum etc.

    In the real world of professional (full-time) organizational coaching there are no coaches "for all reasons or seasons" -but rather coaches who are specialist resource/change agents. This above foundational course exercise provides the roadmap for the individualized/customized workshop. From this point on in the course, the student works with Dr Skiffington on the specific roadways -the knowledge transfer/learning needs (skills, practices, tools, techniques etc) that they require to be successful in the specific interventions/programs they will practice/specialize in.

    Business Practice Management Skills

    You are taught critical management (Structure and Organization) and marketing skills necessary for a successful coaching practice - including:

    Proactive Self Marketing:
    Professional external coaches often neglect the marketing side of their practice, wasting time going down blind alleys or not knowing how to market creatively, effectively and inexpensively. They become experts in their specialty, but not experts in the promotion and marketing of their business. The first cornerstone of the course is the construction of a detailed: 1) Business Plan and, 2) Marketing Plan of Action/Practice. Other marketing activities include: Designing your marketing mix
    , Template marketing guides, web-sites and Relationship marketing strategies.

    Proven Practice Building Strategies: Dr. Skiffington personally shows you how to identify your current and future practice strategic needs, strengths and weaknesses so you are able to create a more solid, secure foundation from which to grow your business. Suzanne also guides you how to match your services with a market that is ready to buy. You will also learn: how to establish a targeting strategy; how to open the doors to your niche market; proven methods of creating a business network from a zero base and, how to expand your existing network . Plus you'll receive sample marketing brochures, business guide sheets and letters to suit.

    Best practice in Client-Centered Management
    : How to establish quality improvement and outcome management "best practices". Includes the eight stages of establishing CCM. 

  •  For External and Internal Coaches:
    - Sessional and Workshop Design and Delivery 

    A Coach's expertise must include the ability to plan and design an effective process for meeting business objectives, balancing creativity, participation, efficiency and ownership. This critical phase will ensure that you design effective and stimulating sessions and workshops.


  • Practice Management - Situation Training 
Learn via customized hands-on exercises.
Step 1.
First identify the right coaching protocols and processes for you
Step 2. -Then learn how to master the use of the knowledge/strategy.

Here you'll be able to select and practice your new skill sets in a supportive environment with guidance from Dr Skiffington. Our many Hands-On "Real-Time" Exercises are designed to simulate your particular workplace situations/real-time business challenges so you can cement your newly acquired knowledge with well tested practical activities. Rather than presenting a formulaic set of exercises, we address your relevant business issues (dealing with clients and prospects, Coaching Program Managers, HR Managers, potential coachees, the coachee's peer group etc) that pose immediate challenges. Simulations are followed by lively, insightful discussions of the applicable learnings.

  • How We Think Behavior Results:
    -The Behavioral Coaching Model - How to look below the surface

    Discover the primary causes that limit people: what are the key behavioral patterns and beliefs that affect an individual’s professional and personal drive, development and dynamics, how they are triggered and how they contribute to individual, team and organizational issues and undermine desired results.


    The Behavioral Coaching (B.C.) model of practice allows its users to look beyond symptoms and appearances to the fundamental issues. The associated tools provide proven leverage towards achieving a persons ability to change, learn
    and fulfill their potential and goals.

What You See

Only 15% of the totality of an iceberg is visible above the water. Yet it is driven by what takes
place below the surface, where 85% of the iceberg is susceptible to different forces.


In our daily environment, only 15% of the forces that drive people, projects and situations are
typically accessible to us. If we don’t have the behavioral model and tools to actively
search for that invisible 85%, we end up managing symptoms, generating stagnation or unintentional damaging consequences.

What You Get

        .The B.C. methodology teaches participants to explore the 85% and gives levers for sustainable, measurable progress.
  • Coaching Models and Types of coaching:

    In order to obtain a successful outcome for a specific coaching intervention, it is critical to have a range of
    proven models from which to choose.
    The most popular models and types of coaching are critically reviewed. Outdated, goal-centered popular models are compared against leading-edge, empirically proven behavioral-based models. Course participants are then able to evaluate and select industry-proven platforms that are suitable to the types of programs they are/will be conducting. Several evidence-based coaching models are analysed including the Behavioral Coaching model. 

    Step 1.
    Education: How to establish the information platform from which to launch a coaching program.
    Step 2. Data Collection: Coaching Needs Analysis and establishing the program's objectives. Includes how to assess 
                behavior and performance 'pre', 'during' and 'post' development.
    Step 3. Planning: How to target relevant specific, observable, measurable behaviors. Goal setting. Action Planning.
    Steps 4 to 7. Behavioral Change: How to select and use the appropriate behavioral change model, techniques, 
                       self-monitoring strategy etc
    Step 8. Measurement: How to select the appropriate behavioral analysis, measurement techniques, data collection and 
                analysis tools etc..
    Step 9. Evaluation: How to establish a suitable framework for evaluation ( ROI, ROE), how to evaluate intangibles (soft 

               skills), create a report card, report to the client etc
    Step 10. Maintenance: How to establish a self-coaching and support program
      -
  • Coaching Best Practice:
    -Best World Practice, Best Industry Practice, Best Practice Assessment. 

    Case-study analysis: -best-practice coaching initiatives conducted by the top industry leaders and practitioners are
    analyzed. What do they do that sets them apart? How do they deliver the results? What impact has it had on their
    people and business performance? How do they stay on the "learning edge"? "How to apply the practices that best
    apply to you."

  • Extensive -Industry and Research Practitioner Reports on "coaching interventions, tools, techniques and processes..": 

    These invaluable 'Practitioner Resources' are compiled by our Center of Applied Behavioral Coaching. The extensive
    Reports evaluate (and show how to employ) the latest, validated coaching technology -as used  in:
                        - Corporate Coaching;
                        - Business Coaching;
                        - Executive Coaching;
                        - Non-Profit Organizational Coaching;
                        - Leadership Coaching and,
                        - Small Business Coaching...
    ..-across a wide range of industry sectors.

  • Organizational coaching
     - 3 Practice areas:
    Organizational Performance  -
    Management, Change
    Leadership Development  - Leadership Development  - Developing leaders and teams
    Talent Management  - Developing Careers, Managing Performance, Retaining Talent, Managing Succession

    Organizational coaching has a unique series of challenges and opportunities to design, implement and grow successful programs. Issues such as: the need for continuing education
    and coaching staff training options (including for Coaching Program Developers); developing a critical checklist for building an executive/leadership coaching program; defining best (industry or world standard) practice and operational management standards; how to build coaching programs that
    integrate with and support an organization's learning, cultural alignment, strategic planning and address relevant OD challenges; 
    selection of appropriate program measurement criteria, return on investment criteria, sourcing appropriate coaching technology and staff and technical program support etc -are just some of the key areas that require
    considerable thought, planning and guidance
  The Approach
1. Pre-Course Work:
-via our Online Learning Portal (plus option of 1-to-1 Preparation Mentoring with Dr Skiffington) 
   -for selected persons invited to participate in a Master Coach Course.

2. Applied Learning: 
Action, accelerated learning is a guiding principle for the course. Our approach does not involve simply attending a workshop, however interactive. With one-to-one guidance provided by Dr Skiffington, the participant explores the use of the latest valid coaching technology and practices. The personal involvement of participants is a foundation stone of the programme. Working with Dr Skiffington and their peers: they are enrolled in role plays, discussing case studies and open reflection and debate on how some of the examined change interventions can be best applied to their workplace/practice. 

                              We stress experiential, hands-on, applied learning. 
                                - we believe you must use the skills to own them..

Coaching Practice Skills
Experiential learning exercises - participants receive practice and feedback on coaching skills..
The participant is taught how to manage a coachee or a group of persons towards the achievement of their objectives while encouraging ongoing feedback and accountable change. The participant also receives instruction and practice in the latest, relevant psychological-based skills and techniques that generate sustainable, measurable change and learning acquisition -that they require for their practice. Other Coaching Skills/Techniques taught include: The Critical Learning and Behavior Change Check list..and more

Coaching skills development tool. Self-assessing your coaching skills is a powerful exercise for enhancing your professional competency. Dr Skiffington also provides feedback to help studentrecognize their strengths and work on areas that need further development
  •   Coaching Sessions -Role-Playing  
    - From Knowing to Doing:
    How to Implement!

 "This course has all the essential ingredients for 
  success: the best available curriculum; expert faculty;
  an outstanding post-course support program; and,
  invaluable networking with your peers." 

   -Dr  James  Aaron (AECC, L&D Director, NY)

.- First, learn how to select the right coaching techniques and tools (that have scientific reliability and validity) for you
- Secondly, engage in a suite of role plays (relevant to your working environment) throughout the "hands-on" course applying the skills learned to increase the success of organizational interventions and to create breakthrough thinking and actions..

Role-playing with Dr Skiffington means the student is able to build correct habit patterns in a private environment, followed by individual supportive critique through rehearsal. Suzanne also "models" various techniques/role-play scenarios. By working directly with Suzanne in a personalized environment the student is able to learn how to: implement the specific behavioral skills and techniques they require to master and, use the language of organizational coaching at a "real-world", professional best-practice level.
  • Case studies and other customized, personalized exercises:
    Exercises and case studies are analyzed and related to the participants' particular workplace needs. With the course
    material resources and the guidance of Dr Skiffington, participants learn how to build their own coaching practice and
    develop programs that specifically relate to their working environment.
3. Post-Course Mentoring:
- 1to1 with Dr Skiffington -to follow-through the application in "real-time" of the new learning and skills from the "hands-on"
course and the extensive library of manuals, resources and toolkit provided to each graduate

Note: This Certified Masters-level Course is designed for both Internal and External
          Coaching Practitioners:

For External Coaches 

-on completion of the four-day course you will intimately know:
a) how to build and manage a thriving practice and,
 b) the power of the language of world best-standard coaching.

Some Benefits:

  • Know how to realize your vision into a viable coaching business.
  • Clarify your positioning to prospective clients about just how you can assist them.
  • Become aware of the various marketing strategies you can use and learn proven ways for coaches to get clients
  • Develop a proven business plan which is realistic and effective
  • Receive sample proposal, contract and working documents so that you can confidently respond to clients' 
    needs professionally
    and be protective of your own interests.
  • Learn how to best price your services, know what others are charging and how to negotiate fees so that the focus
    is on your work and not your fee structure.
  • Identify the common costly mistakes coaches can make
*Also learn how to use measuring tools that will enable you to obtain and keep clients ...and significantly up-size
  coaching contracts
by cost-justifying your fees and showing a ROI (return on investment) to the client.

- Join the exciting and rewarding world of Certified Master Coaches and be the professional that can demand the fees,
  respect and a lifestyle you deserve.



Dr Suzanne Skiffington has personally facilitated customized coach training programs for hundreds of senior executives in major corporations and government agencies. She has worked with CEOs,
HR,L & D leaders, Senior Management and their management teams in such companies as; Daimler
Chrysler, Toyota, Lloyds Bank, Ernst and Young, Vodafone, Saatchi and Saatchi (New York), Sony Corporation, Pfizer, Maritime Life Assurance Co, Mt Sinai Hospital, The Bank of New York and Walt Disney World etc
*. Her clients have also included executives in not-for-profits (such as the Red Cross, government agencies e.g; the Education Department and the Defence Dept.).

Dr Skiffington's sought after courses and highly valued work as a coach are well documented in many journal and magazine articles and case studies published in her best selling coaching text books (sold in multiple languages around the world).

For: Internal Coaches 
-To be the Best You Have to Learn from the Best

The best private coach training for yourself or your group
For organizations who simply want to build a 'best industry-standard' coaching program and have their key people trained to deliver accountable, measurable results. By customizing the training to meet your needs, you can ensure that everyone in your organization shares the same knowledge, practice management, methodology and skill sets.

Coaching Project Support:
Let's face it. Running your own coaching programs can sometimes be unnerving. It's comforting to have the support of someone who has guided other organizations similiar to your own, through the same problems, concerns, issues and the same opportunities…

In-House Courses:
Courses can be conducted at your facility or at one of our regional campuses. The Master Coach organizational coaching course content surpasses that of any comparative course -in any terms. Dr Skiffington has the relevant "hands-on" international experience to answer your most challenging issues and is able to facilitate hands-on learning interactions that relate to your specific needs.


 * Sample list of clients that have recently
  had key personnel undertake Master Coach
  Courses with Dr Skiffington:

Antares Corporation
Bae Systems
Baytec Institute
Benz Technology International
Cathay Hotels
Daimler Chrysler Academy
Empowering Lantinas
Ernst & Young
Hong Kong RealStar Property
Howard Hughes Medical Institute
Japan Int'l Business Recruitment  
L J Hooker Real Estate
Lloyds TSB Bank
Lux Consulting South Korea
Maritime Life Assurance Co.
Mass Mutual Financial Group
Mt Sinai Hospital
Pfizer Global Pharmaceuticals
Red Cross
Rockwell Automation
Saatchi & Saatchi, NY
Schroders Invest't Management
Seaboard Energy
The Bank of New York
Starcom UK
Walt Disney World
WMC Resources
Whitbread UK

Some Government Clients :
Canada Customs Agency
Department of Defence
Department of Natural Resources & Environment
Hong Kong Civil Service 
NSW Dep't of Education
Queensland Government Corporate Solutions.
Royal Australian Air Force
Rural Ambulance Victoria
University of W.I., -Centre of Mgt. Development.
University Hospital Birmingham.
Water Corporation, WA
Lower Colorado River Authority.
US Fish & Wildlife Services.
  .- What you will learn by working side-by-side
      with Dr. Skiffington: 

      Note: the following content is an overview of the course. 
          As the course is
tailor-made, it will vary in focus and subject
          matter according to the learning goals/personal skill set and
          business skill needs of the participant.
  • How to use:  
    - several empirically proven Models of Coaching (including the solution focus and
          cognitive models etc) that have a basis in the behavioral-sciences
    - the Behavioral-based Coaching Model 
    the Ten Step-by-Step Coaching BluePrint to building best-practice Coaching
          Programs: client education, data collection, planning,  behavioral
          measurement, evaluation and maintenance etc
    - the Five Forms of Coaching: coaching education, skills coaching, rehearsal 
          coaching, performance coaching and self-coaching
    - how to build a Developmental Executive Coaching
    - selecting the appropriate Leadership Development Coaching Model 
    - a Three-stage Transformational Model for deep organizational change
    - Change Models for establishing a Coaching Culture in Organizations
    - Cross-Cultural / Intercultural Global Leadership Development Coaching Models
    - other industry proven, validated models and methodologies  
    - proven behavioral change tools and techniques
    - the Critical Factors required for successful behavioral change
    - behavioral Assessment Instruments and follow-on data interpretation
    - measurements of behavior and maintenance of behavior change
    - how to align Management behavior with the Organization's Business Objectives
    how to identify behavior patterns that can harm the talented executive
    - identifying and working with the different types of organizational behavior, personal
          behavior, leadership behavior, political behavior, InterGroup and Group behavior

    - how to develop the coachee's ability to change
    - how to develop High Potentials
    - how to manage derailment turnarounds, Dysfunctional Behavior and
          Non-Rational Behavior

    - behavior practice and charting progress
    - coaching skills diagnostic tools to assess skill sets via self, peers and with 
    - outcome/results measurement tools 
    - business practice management tools 
    - business processing forms and reports 
    - proven marketing strategies (for practices and in-house programs)
    - reference materials (important case studies, articles, papers) 

    - practice guides, study materials and resource listings
    etc supplied as part of the 
          course  - plus:

  • Coaching specialties and how to find yours

  • Developing a Coaching Philosophy

  • Coaching -is it really another form of psychotherapy?

  • Why a business coach doesn't need psychological qualifications 

  • Coaching with businesses - coaching competencies

  • Understanding Organizations

  • Business coaching principles

  • Life skills coaching

  • Team coaching and team diagnostic materials

  • Role of Master coach

  • Defining and Implementing a Coaching Culture: Organizational Development Models

  • How to build small and large-scale Organizational Coaching Programs

  • How to use foundation seminars and workshops

  • How to apply the latest learning and development models

  • Coaching initiatives in the top companies

  • Coaching across cultures

  • How to develop a coaching program for managing progress and accountability

  • The language of coaching

  • How to develop a range of required coaching interventions

  • How to select the appropriate methods of coaching

  • How to respond to the most common coaching/client situations

  • How to establish commitment, trust and intimacy with your clients

  • How to report to management

  • Collecting Background Material

  • Drafting and Proposing the Contract of Services

  • Preparing efficient and effective results based coaching sessions

  • How to design, implement and measure successful coaching programs

  • The Structure of a coaching cycle

  • Designing Workshops

  • Gaining Support

  • Creating the Environment

  • Neutralizing Biases

  • How to prepare, design and conduct a session

  • Starting the Session

  • Assessment Do’s and Don’ts

  • The structure of the coaching conversation

  • Keeping the Session Focused

  • Setting and Maintaining Pace

  • Meeting Objectives

  • How to correct and leverage any slippage 

  • Collecting and Structuring Information

  • How to develop your Coaching Style with your clients

  • Producing Measurable Results or How to measure the results of coaching

  • Evaluating Performance

  • How to overcome individual, group and organizational Resistance

  • Coaching skills self-assessment

  • Coaching role play exercises

  • Feedback on coaching by Dr Skiffington

  • ...and more


     Plus for external coaches:
Creating your Business Practice Model and learning the
            latest Practice Management techniques (sole practitioner or group)


       - How to locate your coaching specialty
- Identifying the coaching interventions you should specialize in
- Current hot market opportunities for your practice 
- How to develop a range of products/services
- How to create a business marketing strategy and design marketing 
              and advertising support material  
- How to write business proposals and coaching agreements
- Templates for your Marketing brochures and letters
- How to develop the ideal practice you want to work in
- Secrets to building a successful Group Coaching Practice
- How to establish a service pricing structure
- How to define your business profit centers and new markets
- How to sell your business to large clients
- How to keep ahead of the market/your competition and secure your financial future
- Setting the Terms of the Engagement
- Client Management
- Client/case management issues
- Networking and Referring
- Legal and ethical issues
-A range of relevant coaching case histories (organizations and individuals). Each describes
             the background to the methods used, the rationale, results achieved and lessons learnt

     Plus -Industry tips and trade secrets:

       "Dr Skiffington is without peer...she was able to significantly enhance our organization’s
        coaching resources, dramatically expand our coaching knowledge and provide new
        technical, operational and personal skill sets to cover all current and foreseeable future
        requirements of our market."
-Dr Rogers. HR Director  IMG 

  • An insider's view of the industry. 
    - Coaching Options and Choices: What our Research Tells Us
    • The best entry-level position for a coaching assignment  
    • The most popular, in-demand specialist coaching assignments required by small   business and corporations
    • How to obtain the best paying assignments
    • The stages and internal politics involved in a coaching project
    • What the latest industry trends are
    • How to start your own coaching firm as cost-effectively as possible
    • The skills employers and clients are looking for and how you can develop them
    • The best ways to get experience that will give you an advantage over your competition
    • The most effective strategies to obtain a coaching position with a professional services firm or as an in-house coach
    • Types of clients/employers and the best ways to approach and manage them
      • Large firms
      • Boutique firms (small and specialized consulting firms)
      • Internal coaching for corporations
      • Business sectors and types of organizations that are running large coaching programs and hire coaches
    • What private clients and organizations/employers are (and are not) looking for
    • Advice to help you pass the interview and submit a winning proposal
    • Advice on how to best manage the decision makers to whom you report
    • How to handle the first-up "remedial case" issue 
          Master Coach Practice Library
© Copyright 2005

    Exclusively compiled for CMC graduates  -by the Behavioral Coaching Institute (our parent
    organization and the acknowledged world leading developer of coaching technology /
    knowledge) and, the Center for Applied Behavioral Coaching (the Institute's global research
    and publications center) 

      -Extensive Resource and Practice Materials (several hundred plus pages) include: 
Master Coach Course Practice Manual  
Resource Manual, and a
Master Coach Toolkit




. The Master Coach is required to make critically informed decisions on people's personal and professional lives as part of his/her day to day work. Today's professional coach must be able to select the appropriate methodology and skills relevant for any one intervention and therefore draw upon a wide range of proven, validated coaching models, tools, techniques, protocols, practices and sources of information etc. The quality and depth of the coach’s practice toolkit and back-up support system not only affect positive coaching outcomes (and therefore the amount of happy clients) but also makes the coach’s life much easier and more enjoyable
Our select students obtain a set of up-to-the-minute, cutting edge, comprehensive resource manuals that are meant to be used as an ongoing learning program/library of information beyond the course. Students are also provided and shown how to use actual check sheets, forms, and procedures developed over several years by some of the world’s leading coaching practitioners who work with Dr Skiffington. Graduates can customize and re-brand these valuable tools, techniques and templates to build a solid 'world best-standard' structure for their own coaching practice.
      A comprehensive and tailored Workshop Manual is provided to each participant

An invaluable, extensive Resource Manual (containing industry case studies, articles, reports, references
            and assessment sources etc) -that provides a personal and generative developmental path for continued
is provided to each graduate.

- A priceless Master Coach Toolkit -which forms the core of the critically important
Coaching  Practice Support System for a professional coach is also provided: 

      Note: Many vital practice protocols, techniques and assessment instruments a professional coach requires are only
              available to coaches trained and mentored by a facilitator who is also a licensed clinical psychologist. Dr
              Skiffington's industry-proven Master Coach Course meets the critical needs for business and executive coaches
              to be trained and mentored in the use of validated, reliable psychology-based tools and techniques. 

This invaluable Coaching Toolkit (on disc) contains free coaching forms, reports, assessment instruments (see below) and other coaching materials and tools, models and templates which the graduate can rebrand and personalize.  The cost of the instruments alone would be at least $3000 in total. These invaluable workplace tools are now included, at no extra cost, in the course. Graduates are also encouraged to further develop and customize their own coaching toolkit of various best practice structures for contracting, legal guidelines, coaching aids, designing agreements, and referencing professional ethics and industry standards.

Some contents include:

  • Coaching practice worksheets, checklists, forms
  • Developing an evaluation (ROI) architecture that includes business goals, initiative objectives, and evaluation objectives
  • Coaching Best Practices
  • The mechanics of coaching
  • Various Processing Tools
  • Validated Coaching Techniques and styles
  • Dialoguing Tools
  • Practical exercises such as: -The trade secrets on how to overcome resistance and achieve sustained
                                                behavioral change and,
                                              -Unblocking a coachee's self-limitations, fixed thinking and distortion
  • Case histories and remedies
  • Resource Listings
  • and lots more
           Assessment Instruments/Questionnaires
-available on disc which the graduate can re-brand for their own use include:
The course introduces some of the major assessment instruments used and includes a critical evaluation of a wide range of assessment instruments and their practical use and interpretation.

Note: Behaviors are a person’s specialist control mechanisms or tools used to: get some end-result; reflect who we are; confirm our sense of self-worth and to ward off things we do not want. Behavioral strengths and motivational forces (our master control switches) vary from individual to individual. No two people are exactly alike. One of the course goals is to not only to show coaches how to select and use valid instruments to identify and assess behaviors but also to help coaches develop a set of 'diagnostics' to begin to look at the "why" of another person's behavior and also their own. 

You will also learn how to: 
- use and select the right scientifically validated instruments
- understand the principles of validity and reliability
- integrate assessment results into your feedback
determine which instruments you will and won't add to your own tool kit, and be taught
- the uses, benefits and timing of various instruments
- Also learn the ethical use and over-use of assessment tools 

Some of the many assessment tools provided in the course include:

                       A Structured Interview - a comprehensive assessment for executive coaching
                       Leadership profile: self-awareness, interpersonal skills, thinking skills
                       A personality profile
                       A vision/mission profile
                       A work/life balance profile
                       A learning profile
                       A biographical profile
                       A values profile
                       A mini-360-degree competence profile
                       A job analysis profile
                       A work performance profile
                       A team member's profile
                       Assessing for change                       
A business owner's profile - work/life balance
                       A life balance profile
                       A self-assessment profile for the coach


        << Go here -for a One page Overview of the Course -for the purposes of a submission to an employer for
                 approval to attend or re-imbursement of course costs etc

          - Note: as you are personally trained in a PRIVATE, SUPPORTIVE setting by Dr Skiffington you are
                      able to express the learnt skills in a very active and free way. This is a unique alliance between a
                      Master Facilitator/Educator and participant working together as equals.

- >>> Contact us via our Registration of Interest Form and we will arrange for you to speak with our Course Registrar,
                      Perry Zeus.

             - Click here to submit your 1-to-1 'REGISTRATION OF INTEREST' FORM Now!



Interested in hosting a tailored course for your organization?

- See here for latest case studies of our In-House Courses
- See here global strategic partnership opportunities

- To send on your request

  Note:  Now Available (to Master Coach Graduates only) -'Manager/Leader as Coach' 
-Workshop Training /Course Manual

-Licensed users are able to re-brand a suite of invaluable courses (each containing over 30 extensive modules)
            with their own name and re-format the material to create short seminars or workshops
              or longer certificate courses etc. Strictly Limited for use by graduates of Dr Skiffington's
Master Coach course...read more..



   "Let him who would move the world first move himself."   -Socrates